TURN BRANDING ON ITS HEAD : A CHEESEBURGER'S TALE

Ever questioned what it would take to revamp a humble cheeseburger into a marketing sensation? Well, our friend Carl the Cheeseburger is about to show us just that. Carl's been feeling a little bland . He knows his classic recipe is tasty , but he's craving something more. He wants to grab attention in a world of patties . That's where the magic of